Old Photos: Jenkins Music Company
Pretty interesting article about a local (now-defunct) piano seller. It’s notable how in 1940 people didn’t think twice about the phrase “salesman lures the farmer’s daughter into the truck”
To find out what manner of people the 100,000 or more purchasers of pianos this year (1940), LIFE sent a photographer to the Jenkins Music Company in Kansas City, Mo. This company, with nine branch stores spread over Missouri, Kansas, Arkansas, Oklahoma and Texas, sells more than $1,000,000 worth of pianos a year.
One of their most successful schemes is a “truck operation”. About twice a week a Jenkins truck, several pianos and a salesman go cruising around the nearby farm territory. At a likely farmhouse it stops and the salesman lures the farmer’s daughter into the truck to try out one of his pretty pianos. He then talks the prospect into moving the piano into the farmhouse “to see how it looks”. Once inside, it seldom comes out again.