I had to do a double-take on this billboard today, it looked too much like graffiti frequently seen around the area.
I was assured on Twitter that this is a real piece of the PBR marketing. I realize that the goal of this billboard is for schmucks like me to take pictures of it and post it online, and that goal is now accomplished. However, I highly doubt that seeing this would compel anyone to buy their beer. Feel free to comment if you are suddenly craving PBR.