I had to do a double-take on this billboard today, it looked too much like graffiti frequently seen around the area.
I was assured on Twitter that this is a real piece of the PBR marketing. I realize that the goal of this billboard is for schmucks like me to take pictures of it and post it online, and that goal is now accomplished. However, I highly doubt that seeing this would compel anyone to buy their beer. Feel free to comment if you are suddenly craving PBR.
An extensive illustrated post about PBR and its marketing by my friend David.