This set of photos is interesting in a sense that when I was growing up® nothing like this was left in existence in the majority of the country. The stores were stocked with a scarce selection of products and no need for visual advertising remained:anything that was slightly above the horrible level of the Soviet consumer products was swept off the shelves without hesitation; many times the lines were so long that people in the end didn’t know what was being sold, they figured anything worth buying will find some use at home or would be appreciated by other family members. Sometimes after hours in line, the supplies ran out and disappointed people were off to try their luck elsewhere.
With empty shelves, long lines and sad-looking products around me, it was hard to believe my parents’ stories about many things being plentiful in the late 50’s and 60’s. Grocery stores filled with caviar and various delicacies seemed impossible to me. Not that I was deprived of good food and dressed in garb; we had more or less of everything from good food to decent clothing but most of it wasn’t purchased in the regular retail establishments. From black market to bribery, there were other ways to acquire things.
Note: the prices you see on some storefronts are in pre-1961 rubles, in 1961 they were exchanged 10 to 1.
