First of all, after I started writing this post, I looked up the infamous “Beef it’s what’s for dinner” slogan and something didn’t sound right for me. I am not a grammar expert but doesn’t this sentence have two words “is” in it, as in “Beef, it is what is for dinner”. Is it the same construct as “It is what it is“? Anyway, this is not about grammar.

This is about the cat food. I am always baffled by how pet food is marketed as something gourmet, cooked up by a chef who only yesterday was serving a White House dinner and on his day off decided to create something special for his favorite pet. When I was growing up© pets were eating table scraps and seemed to enjoy it. I’ve never heard of pet food before I came here and it’s still unclear to me how they convinced cats and dogs that eating some dry cracker-like pellets is the same as eating a piece of meat or a fish head (yes, cats eat fish heads among other things – they are cats after all). I am sure my cat thanks me for buying her delicious meals bursting with real lamb, shrimp and lobster, grilled or slowly roasted with gravy made with a secret mix of eleven herbs and spices. Sometimes I still think she would be thankful for a fish head.

In the meantime I let her ponder “sliced” or “carved” and who is a moron who even comes up with these. It is what it is, no matter how you slice it.
Beef, it’s what’s for dinner.