One sure-fire way not to sell me a food item is to lace it with unwanted vitamins and minerals. I don’t need “fortified” this and “enriched” that. I am not in imminent danger of scurvy, I don’t suffer from bone density problems, and if I am to believe the labels I eat so many times over my “recommended daily dose” of multiple vitamins and minerals that I should be (pardon) crapping straight One-A-Days. Popularity of certain food supplements varies every year and there are plenty of studies on the subject disproving each other’s findings. I eat plenty of fruits, vegetables, fish, eggs, meat, etc. and vitamin deficiency has never been a problem. With that in mind, when I go to the store, I avoid anything with additional supplements just because I didn’t ask to improve my food; there are plenty of unknown weird substances in my food already and don’t feel like I need to add to the list.